The Naked and Famous are an indie electronic band from Auckland, New Zealand, formed in 2007. The band has released three studio albums: Passive Me, Aggressive You (2010), In Rolling Waves (2013), and Simple Forms (2016). Since 2012, the band has been based in Los Angeles. The roll out for "Simple Forms" required social strategy, website, and creative. In collaboration with Ride or Cry, our team developed the look and feel based off the given album art concept. We produced, and shot an image series that later informed the lyric videos by. We also created the website and shot BTS for events & live performances.