The Lumineers

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In collaboration with Ride or Cry, we strategically managed socials and developed content - video, behind the scenes stills, design, and website. We also created the "you've been on my mind" social sharing campaign which reached millions of fans worldwide.

Who are they?

The Lumineers are an independent americana trio out of Denver - their irresistible anthem “ho hey”took the world by storm in 2012, followed by “stubborn love”and their third charting single “Submarines”, all carrying them on a journey from the Grammys to the presidential ipod, from the top of the charts to the hunger games. in collaboration with ride or cry, our team played an integral role in the social media, content, and strategy roll out of the Lumineer's #1 album "Cleopatra."