RAFFERTY

 video, photography, design

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challenge

Music artist Rafferty, under Universal music group, tapped us to create a style guide and roll out for some of his new single releases. Our challenge was to develop a visual theme around Rafferty’s message to become more self-awareness and present in the digital age. There are underlying themes about men celebrating and embracing their own femininity.

outcome

A flow of content — monthly content calendars, photography, video

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