In collaboration with Ride or Cry Collective, we worked with Alta Centers on developing their brand identity. Alta is a Los Angeles treatment center who wanted to gain the appeal of young rock n roll demographic. Our approach was to deep dive into the company and it’s customers. We created the #recoverylookslikethis campaign, we invited recovered, charismatic, and career driven people to share their story and say “F you” to addiction. We created a logo, website, and advertising content.